Your non-profit just invested time, money and energy into making a fabulous video. You showed it at your Gala and raised more money than ever. Now it is on your web site. Everyone is applauding the success.
Are you done?
No, your work as a development genius has just begun.
A good video needs a good fundraising plan. If you show it to an event committee, it will inspire them to go sell more tickets. If you show it to a group of high end donors, it can inspire them to increase their donations. If you show it at a luncheon, you will get new first time donors.
Every week ask yourself, who am I showing the video to this week? What will my ask be when it is over?
Here are some more ideas:
How do you use your video to leverage donations? Tweet your ideas to me @TimeTravelProdu.
Reflections on mission driven messaging for organizations, and practical tips for budget-friendly production. Occasional riffs on social justice. Grounded in the knowledge that storytelling drives social movements.
Documentary filmmaker and educator, former non-profit development director and labor organizer. Proud Mama. Based in Boston, MA. More here.
WITNESS Human Rights Video
Storytelling is a Business Skill
Center for Media and Social Impact
Progressive Communicators Network
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